Amazing Apple

Apple has continued to grow steadily for the last five years.  When many companies in their industry seem to be standing still Apple has continually grown.  Many individuals would give all the praise to Steve Jobs and rightfully so since Apple has risen in popularity since his return.  Since we can’t all have Steve Jobs on our staff we can look to see what it is that Apple has done to become so successful.  One of the reasons for their success is how they have made themselves stand out in the crowd.  In other words they have become remarkable in design, advertising, and overall appeal.  Microsoft even recognizes this and has hired Alex Bogusky, who is considered the Steve Jobs of the ad world.  This is remarkable in itself because Microsoft has never tried to make them seem too flashy but now realize if they want to continue to compete they need to make themselves remarkable.  Are you looking for innovative ways to make your company remarkable or are you just content at standing still.